Connected

ROI of Social Media at Cisco

One of my new pals, Karen Snyder, did a great job synopsizing her conversation with Cisco’s Manager of New Media, Amy Paquette. I, along with I’m sure what are thousands of others out there, have personally experienced what she describes. Amy said:

Having internal blogs is a great way for [potential external bloggers] to find their voice, and learn how to communicate with their blog. People feel more free to ask questions.

So, that’s one more valuable grain of sand in an internally-focused social enterprise environment - discover internal bloggers who could inadvertently generate sales leads or greater brand recognition externally.

And once they go external, feel free to do whatever you want with their internal blog. :)