Ever wish you could find someone working on social media or Enterprise 2.0 efforts at other companies, same as you? Wish you could pick their brain about how the heck they justified the implementation cost? Found that elusive ROI? Tricks to get employees to use it? Best way to communicate your new online community to [...]
I talked with a Jive Clearspace customer last week about adoption struggles (I get to do this for a living now, and frankly, I’m in my dream job). They have what I think is probably a very typical adoption obstacle. Actually, two very typical obstacles.
The first one was a theme at the Enterprise 2.0 Conference [...]
One of my new pals, Karen Snyder, did a great job synopsizing her conversation with Cisco’s Manager of New Media, Amy Paquette. I, along with I’m sure what are thousands of others out there, have personally experienced what she describes. Amy said:
Having internal blogs is a great way for [potential external bloggers] to find their [...]
A customer once told me they needed to get Super Awesome Highly Visible Group involved in their pilot social software environment, so that Guy Who Could Pay For The Whole Thing With a Wave of His Big Toe would see their success and haul out his checkbook. And then, of course, everyone else would want [...]
I want to know something.
Is your company’s IT department in tune with your business divisions? Do they play nice together? Do they work together to achieve whateverthehell is needed? I have found examples of this, like @curiousmitch’s place of work.
Or, if this isn’t the case, are there one or two secret agents who duck the [...]
When I was an IBM employee, I enjoyed writing my employee blog. I also enjoyed being the number two blogger at IBM, trailing only behind my pal, Luis Suarez (natch). I wrote about business stuff and personal stuff. It was my voice to my colleagues.
I left IBM in May 2008. I didn’t, however, leave my [...]
Something my pal JD successfully hammered into my head last week caused a lightbulb moment.
Employees can choose not to use enterprise social environments.
Do you have a customer relationship management (CRM), procurement, portal, or other software you are forced - yes, forced - to use by your company? Me too. I have no choice. But when [...]
Tell me if you’ve heard this one (I have, from several customers)…
Them: “We implemented a wiki so that our team could share their expertise with a wider audience.”
Me: “That’s great! That’s how many have gotten their feet wet with Enterprise 2.0 over the past couple of years.”
Them: “Well, it works great for co-authoring documentation, and [...]
How cool is this:
Navigate to any Clearspace instance using IE7 or Firefox 2 or higher, then click the search drop-down menu and select it as a new search option.
This is made possible by Clearspace’s implementation of the OpenSearch API.
Your search results will include people’s profiles, and their files, wiki pages, discussion threads, blog posts, projects, [...]
My pal, Steve Mann at SAP, wrote a thoughtful post about how folks should start with the right type of employee first, and not social media tools, when it comes to social media marketing.
My favorite:
Marketing Drives Conversation, Conversation Drives Relationships, Relationships Drive Brand Affinity, Brand Affinity converts into Revenues.
I’d say this is true even for [...]
I am currently Director of Social Enterprise Evangelism at Jive Software and enjoy speaking with customers about how to use this stuff in the real world. Although I write about social software and enterprise adoption, my opinions are biased in favor of Jive's social networking and collaboration and community solutions, but that doesn't mean Jive shares my views. I live in St. Paul, MN with my husband, daughter, a dog and a cat. And sometimes a rabbit named Cocoa.
